When most of our clients first hear about our method, either from other clients introducing them to our service or from our site, they can see why it works so well but not how we do it. Since we’ve received a lot of questions about this in the past, I’m here to shed some light on things.
What Our Method Is
Our method involves link building. This is a common SEO practice that involves getting other sites to link back to the main site. These links help a site rank higher in Google’s SERPs, or Search Engine Results Pages. Links are also an important factor to the other two search engine giants, Yahoo and Bing, and to many of the smaller search engines as well.
Each link counts as a sort of vote for your main site. However, all votes are not created equally. Votes from high-traffic, reputable sites such as the ones we deal with count for more than links from your mom’s blog. Unfortunately, it’s 100% true, and this is what keeps a lot of small web businesses from getting off the ground.
Also, links from the main content of another website are more valuable than links from rarely visited pages that are mostly hidden from the general public. That means that links from the home pages of reputable, high-traffic sites are the most valuable links out there.
Our method simply consists of doing our best to get those types of links, and those types of links only. We offer plenty of help with other aspects of SEO, but getting home page backlinks is the crux of our company.
How We Do It
A lot of SEO firms don’t know about this method yet, and many of those that do don’t have the resources to carry it out.
Being first in this particular branch of SEO has helped us a lot. It especially helped us in the beginning. A lot of link building practices have gotten a bad name from black hat SEOs, but every company we contacted knew that we were using a new, white hat approach.
Having a lot of contacts in the SEO world and at multiple important web sites helped us build our network up quickly as well.
Unfortunately, this method is also quite expensive. That’s the main reason we cost a bit more than the average SEO firm – but we also guarantee results, or we’ll work for you for free.
For more information about our unique home page linkbuilding method, check out the rest of our site. We also offer a free informative email newsletter about this method, which you can find on our own home page.
If you run this simple test and see you don’t have a high number of extremely high-quality links to your main site or to other web properties important to you, you might just be in need of our home page linkbuilding services.
Often, innovation in SEO comes from slightly improving on a practice that’s already widely accepted. That’s exactly how we discovered our unique home page link building method. It’s just a slight, simple variation on the basics of SEO link building.
So what are the basics of link building?
Your site needs backlinks from other sites to rank higher in the SERPs (Search Engine Results Pages). Each link from another site to yours is like a vote on behalf of your site.
Obviously, the more backlinks you have, the better. However, it’s not just the quantity of backlinks that determines where you rank with Google and the other major search engines. The quality of each link also plays a huge role.
That means that you need to concentrate your link building efforts on high quality sites, also known as “authority domains.”
What determines a site’s quality?
Reach, influence, and legitimacy all go into determining a site’s quality. The more popular a site is, and the more honest and well-produced its content, the more a backlink from that site will help your own site climb the SERPs.
A lot of this is determined by traffic, and some of it is also determined by links. That means that if a site has a lot of backlinks pointing towards it, its links pointing out to other sites (like yours) will be considered inherently more valuable.
There’s a lot of information out there about expanding your own site’s reach and influence. This will help you get links by making your site more attractive for others to link to, and will also allow you to boost other sites’ popularity by linking to them.
How do I build links?
Once you’ve determined a few sites that you would like to have backlinks from, it’s time to get down to the real work of building links. There are a few ways you can do this:
Organic link building – This occurs when another site links to your content because it discovered your site naturally. For example, if another blog references some of your content in one of its post, it will link to your content either in a citation or as a recommendation for further reading for its users.
Paid link building – You can often “sponsor” content on other sites in exchange for a link back to your site. However, be careful that you don’t get scammed or engage in any black hat practices when you’re doing this. Before you try it, make sure to read up on search engine rules and ethics.
Guest posting – You can often write guest posts for other sites, especially blogs, and include a link back to your own site in an author bio or from within the content itself. It’s a win-win situation: the other site gets a guest post from a knowledgeable contributor, and you get a vote of confidence from that site.
We’ve always stood by our home page link building method as the cornerstone of our business and our SEO marketing tactics, but what makes it better than regular link building methods? There are a few factors we considered before deciding to make this one technique the cornerstone of our business.
Home Page Backlinks are Incredibly Valuable
Because links from within actual page content matter the most, home page links are already great. However, being on the home page itself actually makes them even more powerful and reputable than links within other content like “Our Partners” pages and blog posts.
Home page backlinks also probably get you more organic traffic – traffic that actually arrives at your site via the link(s) in question – than other types of links. It makes perfect sense, of course: every person that comes to a site we work with will see a link to your site right on the home page. That’s the ultimate endorsement one company can get from another.
This Method is Largely Unknown or Unused
Although this is a very powerful method, it isn’t over used like many SEO methods – and that means a lot in our business. When a particular method becomes over used, Google or one of the other search engine giants often does something to tweak how useful it is – almost always for the worst. If you know your SEO history even just a little bit, you’ll notice this is an ongoing trend.
Having a largely unused SEO method in our back pocket also gives us a bit of an advantage over SEO firms – who essentially become your competitors when you choose one SEO company over all the others out there. Having an advantage over them means we can get you results faster – and that the results themselves will be much more incredible.
However, the downside to having a method as effective as this one is that is often highly expensive. That being said, we always work with our clients to offer a fair price that’s competitive with all the other SEO firms out there.
We Only Use Highly Reputable Sites
The advantages of this are twofold:
Because the sites we target for home page back link creation are very legitimate and popular, their links are more powerful than those from many less well trafficked sites.
Because we choose long lasting sites with a great deal of appeal to a wide audience, we don’t have to worry about the sites hosting our links going under – which in many cases effectively renders those links useless.
Using only the most highly reputable sites out there on the web also increases our expenses quite a bit, but it’s a fair trade off for knowing we can always get our customers very quick but also long lasting results.
It’s a tough question, and one not many SEO marketers agree on. However, I believe we’ve found a highly effective method – maybe even the best method – here at Home Page Link Building. It isn’t used by a lot of other companies yet, but we think it may be the next big thing in SEO. We’ve flown under the radar with it for a while, but sooner or later other people will start trying it.
Our method involves building backlinks not just from the content of other sites, but from the main content of those sites – their home pages. Because content links are prioritized over anything else, and home page content is prioritized over other content, these links are simply the most valuable in the SEO game.
We also only use authority domains – sites that are respected by Google and have enough popularity to really matter for you in the SERPs. Why?
Because this method is expensive and time-consuming, and because we want the absolute best for each and every one of our clients. There’s no point wasting time on low-authority, unpopular domains when you’re in the SEO business. If you’re an SEO marketer, you know that you have to focus your work and resources on the best backlinks in the world – because two or three of these might be worth as much as five hundred or more from lower-authority domains.
Whenever I describe this method over the phone or at a conference, clients and other SEOs alike wonder why more marketing firms don’t use this same method. I believe there are two possible answers:
Other SEOs don’t know how effective this method is yet.
Other SEOs don’t have the money, time, and/or other resources to put into this very difficult link building method.
Either way, I don’t think it will be long before this method is picked up by some other SEO firms. In fact, there already may be a few trying it – I just don’t think they’re having any success yet.
Our method could very well be the next big thing in SEO – but the best time to get in on a technique (both for us as an SEO firm and you as a webmaster) is before it gets too popular.
SEOs often say that the best methods for link building and other facets of SEO are the ones Google doesn’t know about yet. Home page link building is even better than that, in that Google has actually opened the door for SEOs to do this, and enough of us just haven’t taken that opportunity yet.
Anyone who knows anything knows there are good links and bad links – and if you look just a little deeper, it’s easier to tell one type from the other.
Good links are legitimate, authoritative, and based on the latest SEO science. Bad links, on the other hand, are exactly the opposite – spammy, not related to your content, and very outdated. While bad link building techniques worked in the past, Google and the other top search engines are wise to almost all the tricks now – even if you can get away with shoddy DIY or black hat link building for a little while, it’s not likely you’ll do it for long.
But how can you as a representative of your company know 100% whether or not an SEO marketing firm you’re considering hiring is a good one or a bad one? We’ll share tips on how we consistently get good, white hat links for our clients – look out for these if you’re trying to do your own link building or considering hiring another firm, because there are a lot of shoddy techniques for link building out there – but we use only the best.
1. We get links from legitimate sources, with a focus on content links.
We work hard to get you links from inside the written content of articles and blog posts, not in spam comments on forums or entries in directories already over full of bad links. While these kinds of shady link repositories might have worked in the early 2000s, they don’t do a thing for legitimate business SEO now.
2. We use techniques like press releases and article directories the right way.
A lot of SEO companies that are either inexperienced or out to game Google’s system will use techniques like press release writing and the use of article directories to spam Google (and/or one of its competitors in the search engine world) – and they’re almost always caught.
This can result in huge penalties for your company! However, there are legitimate, not spammy or unethical ways to use these services and techniques as well, and we’ve made a point of perfecting them here at Home Page Link Building, where we’re dedicated to getting our clients fast and legitimate SERP ranking boosts.
3. We share some of our advice and methods for free.
This is always the mark of a good company. If an SEO you’re considering hiring is extremely secretive about their methods, they’re probably doing something they shouldn’t be doing.
Obviously, a company can’t share all of its trade secrets, or its competitors would have an unfair advantage. However, an SEO firm that doesn’t maintain an advice blog like ours, offer consultations for free or a very low price, or talk openly about its methods is probably one you want to avoid like the plague.
Remember, when it comes to hiring an SEO marketer, it’s not just the money you’re risking – it’s your standing in the SERPs, which you must improve if you truly want your business to thrive in the 21st century internet marketing world.
One of the major factors you’ll have to consider are keywords – and despite what you’ve heard either way, they’re not totally uselessorthe most important SEO factor – the truth is, they’re somewhere in between.
Keywords were much more important when SEO was first developing, but have lost a little bit of their clout as Google and its competitors have perfected (well… worked towards perfecting) semantic search and increasing the artificial intelligence of their algorithms. (And if you don’t know anything about semantic search, don’t worry – that may just be what our next post in this series covers!)
However, they are not “dead,” as many SEOs have claimed off and on since, I don’t know, 2005 or earlier. In fact, leading SEO marketing gurus Moz have just released a keyword research tool this year that takes some of the hard work out of keyword research – and believe me, it is hard work.
What exactly does keyword research involve? It sounds simple, but it’s very difficult in practice. Keyword research is the process of trying to guess – educated guesses only, of course – which search terms potential users or customers of your site will use when searching with Google and/or their competitors – terms you want to direct them to your site.
And to make those words more likely to direct those Google users to your site, you use those words on your site. They’re particularly valuable in headers, titles, and urls (and the closer to the beginning of each of these, the better), but can even contribute to your SEO a bit from within the main body paragraphs of a page or post on your site.
This is where the use of keywords gets a little tricky, and why Google and its competitors have sought to devalue them over the past few years.
It used to be easy to “trick” search engine algorithms into thinking a site was much more valuable than it actually was by “keyword stuffing” – using the chosen search terms much more than one would in natural writing, and sometimes even filling entire pages with nothing but keywords. This was a common practice among many black hat SEOs until recently.
However, if you or your SEO marketing professional can first do the massive research involved with finding valuable keywords (and tools like the one Moz put out make it a lot easier, though it’s easier still to hire a professional), using them occasionally and very naturally throughout your site can boost your SEO. You’ll need good links, site organization, etc. – but good keyword usage never hurts, and sometimes can be the factor that tips you over onto Page One!
Yes, we are primarily a link building company and have always stood by the fact that external links are the single most important factor in SEO. However, Google will tell you itself that there are more than 200 ranking factors – and many SEO marketers (some of them very smart indeed) have tried to figure them all out to varying degrees of success.
Even though you’ll probably never know all of the factors – and, frankly, some of them won’t matter one way or the other if you get the most important ones down pat – it will do you some good to consider what else goes into getting your site onto SERPs besides external links. And trust me, we as a company think about it a great deal too – we couldn’t guarantee the results we do based on link building alone.
Here is a brief exploration of some of the factors that may or may not be big in Google’s decisions; I’m sure we’ll explore each of these in depth as we get closer to the new year.
Keywords are the search terms that users of search engines type in, which are then compared with words in the text of the billions of sites in the engines’ indexes.
Keywords used to be the major focus of SEO, and they’re still important today. With the arrival of semantic search and the increasing “intelligence” of Google’s algorithm – its being able to detect synonyms and phrasing – keywords are less important, though using certain keywords you think your best potential customers will type in within your site text is still a good bet that will likely have at least some ROI.
Internal Links and Site Structure
Google can’t index what it can’t see – so make sure your site is well designed and that you have plenty of internal links as well as external.
If your site isn’t mobile friendly, it’s not going to do well in SERPs. That seems to become more true every single day, so the sooner you can make your site mobile friendly, the better.
Google itself has some tips on how best to do this. It’s rare for Google to hand out free SEO advice, so it’s best to take it when you get it.
Legitimacy & Popularity
It seems a little unfair and paradoxical, but it is 100% true that you will find it easier to get more and more exposure after your site has already become popular.
However, there is a way to ride the coattails of other popular sites while you make ready to stand on your own – and that’s getting links (yes, it often all comes back to links) from very popular, legitimate sources – the quality of links always matters more than the quantity!
You also need to make sure that your own site is 100% legitimate, and that you’re not trying to scam Google and the other big search engines – because you likely won’t get away with it, and the punishments will be harsh when you’re caught.
All the SEO gurus writing for the internet since possibly as early as 2006 or so have known about the importance of making your site mobile friendly if you want to rank on SERPs – and even Google has addressed the importance of mobile SEO directly. So you probably know by now that your site needs to be mobile friendly – if it’s not, take care of that right away before you do anything else.
But there’s another aspect of making your SEO plan mobile friendly that many webmasters and internet marketers overlook – making sure the sites that you share backlinks with have mobile friendly designs.
It’s obviously not imperative that every single site that links to yours – or every site that you link to – has a mobile friendly design, but every mobile friendly site that links back to yours will boost your SEO more than a site linking back to yours that isn’t mobile friendly.
Why is that? Whether or not a site is mobile friendly affects its SERP ranking, which also affects its perceived popularity and legitimacy (as perceived by both Google’s spiders and the general public). Sites with higher perceived popularity and legitimacy are more valuable to get backlinks from – as they will more drastically boost your own site’s ranking in the SERPs.
This doesn’t mean that links from older, “mobile unfriendly” sites aren’t worth having – but you shouldn’t put a large amount of time, effort, or money into them if you want to succeed, just like it’s better to have one or two really legitimate links than a hundred spam links (although the difference here is not that drastic).
This also means that you should look at social media linkbuilding and be sure your external properties (sites that aren’t owned by you but are related to your site, such as Yelp and Google MyBusiness pages) are updated and linked back to your main site. Because these sites are both hugely popular and at the forefront of mobile friendly design, they’re sure to give you a big boost in the SERPs.
This also increases the efficacy of links from sites like Wikipedia, which is hugely popular and very mobile friendly, and news outlets, which tend to be mobile friendly and are often naturally prioritized by Google and its competitors in the SERPs.
Mobile friendliness isn’t the end all be all, but it is a significant part of both your link portfolio and your overall SEO package – if you truly want to succeed, your site and all the sites it is associated with will be mobile friendly. And as we head into 2017, mobile friendliness promises to become even more important – it has every other year since mobile sites became mainstream, and there’s no reason for it to stop now, with mobile devices growing in popularity and wearables putting some freshness into the market segment.