Can You Still Create Link Bait?
There’s a funny thing going on regarding the concept of link baiting. You don’t see too much talk of link baiting these days even though it is actually one of the best ways to do SEO and it’s still the only method that Google is 100% in favor of. The trouble with link baiting however is that lots of people are trying to do it and few people are doing it right. Here’s what you need to know:
So Just What Is Link Bait Anyway?
In its simplest terms, link bait refers to creating content which is so compelling that people are going to want to tell their friends about it. It’s basically the original form of creating content which goes viral. The problem with link baiting of course is that few people know how to do it right and even then, it’s not necessarily guaranteed that it will end up spreading like wildfire.
The Link Bait Dilemma
So now that we know what link bait is, it should be easy to create it, right? Well, not really. The problem is that nobody has ever been able to quantify exactly why something might go viral while something else kind of just sits there, not being noticed by people. That’s why I said at the beginning of this blog post that a great many people tend to do a bad job with link baiting – they think it’s easy but it’s anything but.
Common Ways to Do Link Baiting
Over the past decade or two, there has been an effort to quantify what it is that makes people notice specific content so that it gets linked to and goes viral. For example, if you have pictures of babies, cats or dogs, you are more likely than not to see your content go viral. Of course, just simply having those things in your content is no guarantee but it does help.
It also helps to have content which people will want to share. For example, if you create content which is particularly funny, people are more likely to tell their friends about it which will in turn create additional links until the content goes viral.
Another great way to grab attention is to reveal something shocking. In fact, in this day and age, you don’t even need to have something shocking to talk about which is entirely factual. Simply reporting on a rumor (although preferably one which is sourced from somewhere that is reliable) can make content go viral.
You may also see content going viral if you create something shocking which is intended to be a satire. A good recent example of this is a post by a site called Empire News where they claimed that Orange is the New Black, the hit TV show from Netflix, had been canceled. It was just a hoax on a satire website but it quickly went viral because people love the show.
So How Can You Do Link Baiting?
Today, the easiest way to do link baiting effectively is to grab onto someone else’s coattails. Write a controversial article or create a funny, satirical video about a company or product which is well known and you are likely to attract attention from that person, which will in turn get your content to start going viral. If nothing else, you could always try insulting Donald Trump…