How to Consistently Get Valuable Home Page Backlinks

best seo linkbuilding methods

When most of our clients first hear about our method, either from other clients introducing them to our service or from our site, they can see why it works so well but not how we do it. Since we’ve received a lot of questions about this in the past, I’m here to shed some light on things.

What Our Method Is

Our method involves link building. This is a common SEO practice that involves getting other sites to link back to the main site. These links help a site rank higher in Google’s SERPs, or Search Engine Results Pages. Links are also an important factor to the other two search engine giants, Yahoo and Bing, and to many of the smaller search engines as well.

Each link counts as a sort of vote for your main site. However, all votes are not created equally. Votes from high-traffic, reputable sites such as the ones we deal with count for more than links from your mom’s blog. Unfortunately, it’s 100% true, and this is what keeps a lot of small web businesses from getting off the ground.

Also, links from the main content of another website are more valuable than links from rarely visited pages that are mostly hidden from the general public. That means that links from the home pages of reputable, high-traffic sites are the most valuable links out there.

Our method simply consists of doing our best to get those types of links, and those types of links only. We offer plenty of help with other aspects of SEO, but getting home page backlinks is the crux of our company.

How We Do It

A lot of SEO firms don’t know about this method yet, and many of those that do don’t have the resources to carry it out.

Being first in this particular branch of SEO has helped us a lot. It especially helped us in the beginning. A lot of link building practices have gotten a bad name from black hat SEOs, but every company we contacted knew that we were using a new, white hat approach.

Having a lot of contacts in the SEO world and at multiple important web sites helped us build our network up quickly as well.

Unfortunately, this method is also quite expensive. That’s the main reason we cost a bit more than the average SEO firm – but we also guarantee results, or we’ll work for you for free.

Further Information

For more information about our unique home page linkbuilding method, check out the rest of our site. We also offer a free informative email newsletter about this method, which you can find on our own home page.

Bonus Content: Who’s Linking to Your Site?

It’s easy to see who’s linking to your site currently – Google even provides instructions for finding links to your site.

If you run this simple test and see you don’t have a high number of extremely high-quality links to your main site or to other web properties important to you, you might just be in need of our home page linkbuilding services.

What does Google’s focus on mobile friendly sites mean for your link portfolio?

mobile friendly links save your seo

All the SEO gurus writing for the internet since possibly as early as 2006 or so have known about the importance of making your site mobile friendly if you want to rank on SERPs – and even Google has addressed the importance of mobile SEO directly. So you probably know by now that your site needs to be mobile friendly – if it’s not, take care of that right away before you do anything else.

But there’s another aspect of making your SEO plan mobile friendly that many webmasters and internet marketers overlook – making sure the sites that you share backlinks with have mobile friendly designs.

It’s obviously not imperative that every single site that links to yours – or every site that you link to – has a mobile friendly design, but every mobile friendly site that links back to yours will boost your SEO more than a site linking back to yours that isn’t mobile friendly.

Why is that? Whether or not a site is mobile friendly affects its SERP ranking, which also affects its perceived popularity and legitimacy (as perceived by both Google’s spiders and the general public). Sites with higher perceived popularity and legitimacy are more valuable to get backlinks from – as they will more drastically boost your own site’s ranking in the SERPs.

This doesn’t mean that links from older, “mobile unfriendly” sites aren’t worth having – but you shouldn’t put a large amount of time, effort, or money into them if you want to succeed, just like it’s better to have one or two really legitimate links than a hundred spam links (although the difference here is not that drastic).

This also means that you should look at social media linkbuilding and be sure your external properties (sites that aren’t owned by you but are related to your site, such as Yelp and Google MyBusiness pages) are updated and linked back to your main site. Because these sites are both hugely popular and at the forefront of mobile friendly design, they’re sure to give you a big boost in the SERPs.

This also increases the efficacy of links from sites like Wikipedia, which is hugely popular and very mobile friendly, and news outlets, which tend to be mobile friendly and are often naturally prioritized by Google and its competitors in the SERPs.

Mobile friendliness isn’t the end all be all, but it is a significant part of both your link portfolio and your overall SEO package – if you truly want to succeed, your site and all the sites it is associated with will be mobile friendly. And as we head into 2017, mobile friendliness promises to become even more important – it has every other year since mobile sites became mainstream, and there’s no reason for it to stop now, with mobile devices growing in popularity and wearables putting some freshness into the market segment.

 

What You Probably Don’t Know About Anchor Text

anchor text matters to your seo linkbuilding more than you think

Let’s face it: anchor text is something a lot of web content writers, small business owners, webmasters, and even SEO marketers don’t think about. This could have a serious effect on their SEO, though!

When Google’s spiders crawl through your site and the sites that link back to yours, they don’t just look at and follow the links themselves; they also do their best to determine whether the anchor text – the words set off from the overall text (usually in blue underlined font) that site users can click on to travel to another page – is relevant to the destination (the page to which the customer travels).

If the link’s anchor text doesn’t seem relevant to the content that the link actually connects to, there’s a chance Google and/or the other search engines won’t count the link toward your site’s ranking in the SERPs. To prevent this and further optimize your page for good SEO, there are a few steps you can take.

First and easiest is to make sure all your internal links are using good anchor text. For example, you wouldn’t want a link to your blog to say “home page” – and however popular it was back in the day, “click here” is simply not acceptable – it doesn’t say anything about the content you’re linking to and can also make your site look shoddy or old-fashioned to users.

Then you’re going to want to take a look at external links to and from your site. This can get a bit trickier…

As you did with your internal links, make sure any external links that you have to other sites’ content use appropriate anchor text. Then look at some of the pages you know currently have external links connected to your site. Is their anchor text good?

If it is, just celebrate! If not, you do have some options:

  • If it’s a guest post you or a marketer working for you created, simply ask the site if you can make an edit, and change the anchor text.
  • If it’s the site owner’s or employee’s post, it may be more difficult to get the anchor text changed – but you could always ask, and perhaps even direct them to this article!
  • You can also do your best to ensure that all future external links to your site have good, relevant anchor text.

While anchor text certainly isn’t the end all be all of SEO, it is yet another one of many factors that Google and the other major search engine companies consider when they’re deciding what sites deserve to show up where on their SERPs – and, like many of those factors, it is ultimately under your control. There’s no excuse not to do your best.