Often, innovation in SEO comes from slightly improving on a practice that’s already widely accepted. That’s exactly how we discovered our unique home page link building method. It’s just a slight, simple variation on the basics of SEO link building.
So what are the basics of link building?
Your site needs backlinks from other sites to rank higher in the SERPs (Search Engine Results Pages). Each link from another site to yours is like a vote on behalf of your site.
Obviously, the more backlinks you have, the better. However, it’s not just the quantity of backlinks that determines where you rank with Google and the other major search engines. The quality of each link also plays a huge role.
That means that you need to concentrate your link building efforts on high quality sites, also known as “authority domains.”
What determines a site’s quality?
Reach, influence, and legitimacy all go into determining a site’s quality. The more popular a site is, and the more honest and well-produced its content, the more a backlink from that site will help your own site climb the SERPs.
A lot of this is determined by traffic, and some of it is also determined by links. That means that if a site has a lot of backlinks pointing towards it, its links pointing out to other sites (like yours) will be considered inherently more valuable.
There’s a lot of information out there about expanding your own site’s reach and influence. This will help you get links by making your site more attractive for others to link to, and will also allow you to boost other sites’ popularity by linking to them.
How do I build links?
Once you’ve determined a few sites that you would like to have backlinks from, it’s time to get down to the real work of building links. There are a few ways you can do this:
Organic link building – This occurs when another site links to your content because it discovered your site naturally. For example, if another blog references some of your content in one of its post, it will link to your content either in a citation or as a recommendation for further reading for its users.
Paid link building – You can often “sponsor” content on other sites in exchange for a link back to your site. However, be careful that you don’t get scammed or engage in any black hat practices when you’re doing this. Before you try it, make sure to read up on search engine rules and ethics.
Guest posting – You can often write guest posts for other sites, especially blogs, and include a link back to your own site in an author bio or from within the content itself. It’s a win-win situation: the other site gets a guest post from a knowledgeable contributor, and you get a vote of confidence from that site.
It’s a tough question, and one not many SEO marketers agree on. However, I believe we’ve found a highly effective method – maybe even the best method – here at Home Page Link Building. It isn’t used by a lot of other companies yet, but we think it may be the next big thing in SEO. We’ve flown under the radar with it for a while, but sooner or later other people will start trying it.
Our method involves building backlinks not just from the content of other sites, but from the main content of those sites – their home pages. Because content links are prioritized over anything else, and home page content is prioritized over other content, these links are simply the most valuable in the SEO game.
We also only use authority domains – sites that are respected by Google and have enough popularity to really matter for you in the SERPs. Why?
Because this method is expensive and time-consuming, and because we want the absolute best for each and every one of our clients. There’s no point wasting time on low-authority, unpopular domains when you’re in the SEO business. If you’re an SEO marketer, you know that you have to focus your work and resources on the best backlinks in the world – because two or three of these might be worth as much as five hundred or more from lower-authority domains.
Whenever I describe this method over the phone or at a conference, clients and other SEOs alike wonder why more marketing firms don’t use this same method. I believe there are two possible answers:
Other SEOs don’t know how effective this method is yet.
Other SEOs don’t have the money, time, and/or other resources to put into this very difficult link building method.
Either way, I don’t think it will be long before this method is picked up by some other SEO firms. In fact, there already may be a few trying it – I just don’t think they’re having any success yet.
Our method could very well be the next big thing in SEO – but the best time to get in on a technique (both for us as an SEO firm and you as a webmaster) is before it gets too popular.
SEOs often say that the best methods for link building and other facets of SEO are the ones Google doesn’t know about yet. Home page link building is even better than that, in that Google has actually opened the door for SEOs to do this, and enough of us just haven’t taken that opportunity yet.
All the SEO gurus writing for the internet since possibly as early as 2006 or so have known about the importance of making your site mobile friendly if you want to rank on SERPs – and even Google has addressed the importance of mobile SEO directly. So you probably know by now that your site needs to be mobile friendly – if it’s not, take care of that right away before you do anything else.
But there’s another aspect of making your SEO plan mobile friendly that many webmasters and internet marketers overlook – making sure the sites that you share backlinks with have mobile friendly designs.
It’s obviously not imperative that every single site that links to yours – or every site that you link to – has a mobile friendly design, but every mobile friendly site that links back to yours will boost your SEO more than a site linking back to yours that isn’t mobile friendly.
Why is that? Whether or not a site is mobile friendly affects its SERP ranking, which also affects its perceived popularity and legitimacy (as perceived by both Google’s spiders and the general public). Sites with higher perceived popularity and legitimacy are more valuable to get backlinks from – as they will more drastically boost your own site’s ranking in the SERPs.
This doesn’t mean that links from older, “mobile unfriendly” sites aren’t worth having – but you shouldn’t put a large amount of time, effort, or money into them if you want to succeed, just like it’s better to have one or two really legitimate links than a hundred spam links (although the difference here is not that drastic).
This also means that you should look at social media linkbuilding and be sure your external properties (sites that aren’t owned by you but are related to your site, such as Yelp and Google MyBusiness pages) are updated and linked back to your main site. Because these sites are both hugely popular and at the forefront of mobile friendly design, they’re sure to give you a big boost in the SERPs.
This also increases the efficacy of links from sites like Wikipedia, which is hugely popular and very mobile friendly, and news outlets, which tend to be mobile friendly and are often naturally prioritized by Google and its competitors in the SERPs.
Mobile friendliness isn’t the end all be all, but it is a significant part of both your link portfolio and your overall SEO package – if you truly want to succeed, your site and all the sites it is associated with will be mobile friendly. And as we head into 2017, mobile friendliness promises to become even more important – it has every other year since mobile sites became mainstream, and there’s no reason for it to stop now, with mobile devices growing in popularity and wearables putting some freshness into the market segment.