How to Consistently Get Valuable Home Page Backlinks

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When most of our clients first hear about our method, either from other clients introducing them to our service or from our site, they can see why it works so well but not how we do it. Since we’ve received a lot of questions about this in the past, I’m here to shed some light on things.

What Our Method Is

Our method involves link building. This is a common SEO practice that involves getting other sites to link back to the main site. These links help a site rank higher in Google’s SERPs, or Search Engine Results Pages. Links are also an important factor to the other two search engine giants, Yahoo and Bing, and to many of the smaller search engines as well.

Each link counts as a sort of vote for your main site. However, all votes are not created equally. Votes from high-traffic, reputable sites such as the ones we deal with count for more than links from your mom’s blog. Unfortunately, it’s 100% true, and this is what keeps a lot of small web businesses from getting off the ground.

Also, links from the main content of another website are more valuable than links from rarely visited pages that are mostly hidden from the general public. That means that links from the home pages of reputable, high-traffic sites are the most valuable links out there.

Our method simply consists of doing our best to get those types of links, and those types of links only. We offer plenty of help with other aspects of SEO, but getting home page backlinks is the crux of our company.

How We Do It

A lot of SEO firms don’t know about this method yet, and many of those that do don’t have the resources to carry it out.

Being first in this particular branch of SEO has helped us a lot. It especially helped us in the beginning. A lot of link building practices have gotten a bad name from black hat SEOs, but every company we contacted knew that we were using a new, white hat approach.

Having a lot of contacts in the SEO world and at multiple important web sites helped us build our network up quickly as well.

Unfortunately, this method is also quite expensive. That’s the main reason we cost a bit more than the average SEO firm – but we also guarantee results, or we’ll work for you for free.

Further Information

For more information about our unique home page linkbuilding method, check out the rest of our site. We also offer a free informative email newsletter about this method, which you can find on our own home page.

Bonus Content: Who’s Linking to Your Site?

It’s easy to see who’s linking to your site currently – Google even provides instructions for finding links to your site.

If you run this simple test and see you don’t have a high number of extremely high-quality links to your main site or to other web properties important to you, you might just be in need of our home page linkbuilding services.

How We Get the Best Links for Our Clients

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Anyone who knows anything knows there are good links and bad links – and if you look just a little deeper, it’s easier to tell one type from the other.

Good links are legitimate, authoritative, and based on the latest SEO science. Bad links, on the other hand, are exactly the opposite – spammy, not related to your content, and very outdated. While bad link building techniques worked in the past, Google and the other top search engines are wise to almost all the tricks now – even if you can get away with shoddy DIY or black hat link building for a little while, it’s not likely you’ll do it for long.

But how can you as a representative of your company know 100% whether or not an SEO marketing firm you’re considering hiring is a good one or a bad one? We’ll share tips on how we consistently get good, white hat links for our clients – look out for these if you’re trying to do your own link building or considering hiring another firm, because there are a lot of shoddy techniques for link building out there – but we use only the best.

1. We get links from legitimate sources, with a focus on content links.

We work hard to get you links from inside the written content of articles and blog posts, not in spam comments on forums or entries in directories already over full of bad links. While these kinds of shady link repositories might have worked in the early 2000s, they don’t do a thing for legitimate business SEO now.

2. We use techniques like press releases and article directories the right way.

A lot of SEO companies that are either inexperienced or out to game Google’s system will use techniques like press release writing and the use of article directories to spam Google (and/or one of its competitors in the search engine world) – and they’re almost always caught.

This can result in huge penalties for your company! However, there are legitimate, not spammy or unethical ways to use these services and techniques as well, and we’ve made a point of perfecting them here at Home Page Link Building, where we’re dedicated to getting our clients fast and legitimate SERP ranking boosts.

3. We share some of our advice and methods for free.

This is always the mark of a good company. If an SEO you’re considering hiring is extremely secretive about their methods, they’re probably doing something they shouldn’t be doing.

Obviously, a company can’t share all of its trade secrets, or its competitors would have an unfair advantage. However, an SEO firm that doesn’t maintain an advice blog like ours, offer consultations for free or a very low price, or talk openly about its methods is probably one you want to avoid like the plague.

Remember, when it comes to hiring an SEO marketer, it’s not just the money you’re risking – it’s your standing in the SERPs, which you must improve if you truly want your business to thrive in the 21st century internet marketing world.

 

It’s Not Just Links: How to Create a Complete SEO Marketing Portfolio

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SEO is a complex beast – and while links are the most important part, they’re not everything.

Yes, we are primarily a link building company and have always stood by the fact that external links are the single most important factor in SEO. However, Google will tell you itself that there are more than 200 ranking factors – and many SEO marketers (some of them very smart indeed) have tried to figure them all out to varying degrees of success.

Even though you’ll probably never know all of the factors – and, frankly, some of them won’t matter one way or the other if you get the most important ones down pat – it will do you some good to consider what else goes into getting your site onto SERPs besides external links. And trust me, we as a company think about it a great deal too – we couldn’t guarantee the results we do based on link building alone.

Here is a brief exploration of some of the factors that may or may not be big in Google’s decisions; I’m sure we’ll explore each of these in depth as we get closer to the new year.

Keywords

Keywords are the search terms that users of search engines type in, which are then compared with words in the text of the billions of sites in the engines’ indexes.

Keywords used to be the major focus of SEO, and they’re still important today. With the arrival of semantic search and the increasing “intelligence” of Google’s algorithm – its being able to detect synonyms and phrasing – keywords are less important, though using certain keywords you think your best potential customers will type in within your site text is still a good bet that will likely have at least some ROI.

Internal Links and Site Structure

Google can’t index what it can’t see – so make sure your site is well designed and that you have plenty of internal links as well as external.

Mobile Friendliness

If your site isn’t mobile friendly, it’s not going to do well in SERPs. That seems to become more true every single day, so the sooner you can make your site mobile friendly, the better.

Google itself has some tips on how best to do this. It’s rare for Google to hand out free SEO advice, so it’s best to take it when you get it.

Legitimacy & Popularity

It seems a little unfair and paradoxical, but it is 100% true that you will find it easier to get more and more exposure after your site has already become popular.

However, there is a way to ride the coattails of other popular sites while you make ready to stand on your own – and that’s getting links (yes, it often all comes back to links) from very popular, legitimate sources – the quality of links always matters more than the quantity!

You also need to make sure that your own site is 100% legitimate, and that you’re not trying to scam Google and the other big search engines – because you likely won’t get away with it, and the punishments will be harsh when you’re caught.

What does Google’s focus on mobile friendly sites mean for your link portfolio?

mobile friendly links save your seo

All the SEO gurus writing for the internet since possibly as early as 2006 or so have known about the importance of making your site mobile friendly if you want to rank on SERPs – and even Google has addressed the importance of mobile SEO directly. So you probably know by now that your site needs to be mobile friendly – if it’s not, take care of that right away before you do anything else.

But there’s another aspect of making your SEO plan mobile friendly that many webmasters and internet marketers overlook – making sure the sites that you share backlinks with have mobile friendly designs.

It’s obviously not imperative that every single site that links to yours – or every site that you link to – has a mobile friendly design, but every mobile friendly site that links back to yours will boost your SEO more than a site linking back to yours that isn’t mobile friendly.

Why is that? Whether or not a site is mobile friendly affects its SERP ranking, which also affects its perceived popularity and legitimacy (as perceived by both Google’s spiders and the general public). Sites with higher perceived popularity and legitimacy are more valuable to get backlinks from – as they will more drastically boost your own site’s ranking in the SERPs.

This doesn’t mean that links from older, “mobile unfriendly” sites aren’t worth having – but you shouldn’t put a large amount of time, effort, or money into them if you want to succeed, just like it’s better to have one or two really legitimate links than a hundred spam links (although the difference here is not that drastic).

This also means that you should look at social media linkbuilding and be sure your external properties (sites that aren’t owned by you but are related to your site, such as Yelp and Google MyBusiness pages) are updated and linked back to your main site. Because these sites are both hugely popular and at the forefront of mobile friendly design, they’re sure to give you a big boost in the SERPs.

This also increases the efficacy of links from sites like Wikipedia, which is hugely popular and very mobile friendly, and news outlets, which tend to be mobile friendly and are often naturally prioritized by Google and its competitors in the SERPs.

Mobile friendliness isn’t the end all be all, but it is a significant part of both your link portfolio and your overall SEO package – if you truly want to succeed, your site and all the sites it is associated with will be mobile friendly. And as we head into 2017, mobile friendliness promises to become even more important – it has every other year since mobile sites became mainstream, and there’s no reason for it to stop now, with mobile devices growing in popularity and wearables putting some freshness into the market segment.