Prepared in your advert campaigns to take off?
Study the technique to take your adverts additional, quicker.
THE LAUNCH COURSE
CREATING YOUR AD IS STEP 1 OF THE EQUATION.
NEXT, YOU’LL NEED TO LAUNCH IT.
THE HARMON BROTHERS
On this course you’ll discover ways to…
Take a look at your artistic for optimum impression and how you can use your advert spend to make your artistic even higher
Arrange your advert account the appropriate manner to be able to benefit from Fb’s algorithms as a substitute of regularly combating in opposition to them.
Create a touchdown web page that converts—and how you can take a look at into even higher conversion as time goes on
Undertake the “funnel mentality” that offers our campaigns higher Attain, ROAS, ROI—and in flip—ensures we by no means should depend on “virality.”
In the event you’re able to construct your super-brand with adverts (or construct super-brands in your shoppers), don’t pass over some of the necessary and neglected points of a profitable video marketing campaign—the launch. Study from the TENS OF MILLIONS of dollars we spend yearly, and shortcut to your personal success.
Why spend cash on adverts that aren’t working?
When solely 42% of entrepreneurs say Fb adverts are working for them, but firms are throwing tens of hundreds of dollars per thirty days, per week, and even per day at those self same adverts …
One thing is off.
Even for the businesses who’re getting a return on their advert spend, it will probably really feel like a guessing recreation.
Questioning, “Will this advert go viral?” is just not an advert technique, and it’s not the way you make actual, constant cash with adverts.
Can I allow you to in on just a little secret?
Only a few of our adverts at Harmon Brothers ever really went viral.
Surprising from the group identified for “viral” adverts like Squatty Potty, Purple Mattress, and Chatbooks, proper?
The reality is, on most of our adverts, solely about 20% of the views come from shares.
The opposite 80% of views come from the paid advert technique behind the advert.
That’s as a result of viral is just not development technique. It’s like catching lightning in a bottle–it’s not predictable or sustainable.
That is nice information for you!
Since you don’t have to attend for the planets to align to get a viral advert and earn cash.
You possibly can study the precise methods utilized by our group to create and launch worthwhile advert campaigns. You possibly can management whether or not or not your adverts get seen and usher in gross sales.
For instance, once we launched our Lumē Deodorant marketing campaign, we FIRST examined completely different video advert thumbnails to search out out which carried out finest.
The worst picture received a 2.04% click on by means of fee. The most effective picture received a eight.87% click on by means of fee.
That’s a rise of over 400%!
Prepared in your finest launch ever?
We created Launch Advertisements that Promote to offer you an enormous arsenal of instruments to construct a highly-successful advert marketing campaign, with out counting on virality. Screw viral.
This course is full of the most recent technique and straightforward, step-by-step directions to construct your finest marketing campaign but.
Launch Advertisements that Promote will train you:
Precisely what to A/B take a look at for optimum impression, so you can also make small adjustments that usher in bigger greenback quantities.
The way to create a touchdown web page that converts, and the precise assessments to run for even higher conversion over time.
The “funnel mentality” to offer your campaigns higher Attain, ROAS, and ROI…and make sure you by no means should depend on “virality.”
The way to arrange your account to benefit from Fb’s algorithms, as a substitute of regularly combating in opposition to them.
The suitable emails to ship on the proper time, to help your advert campaigns and obtain much more gross sales and repeat patrons.
What You’re Going to Get
Over 15 hours of video instruction from Daniel Harmon & Group HB
Solutions to your whole questions personal Fb Group
Suggestions in your adverts and assignments by means of the personal Fb Group
10 Editable Workbooks w/the workout routines it is advisable apply what you study
Checklists, templates, and extra that can assist you implement what you study
Lifetime entry to the recordings to refresh your expertise anytime
“THE LAUNCH COURSE”
INCLUDES LIFETIME ACCESS TO:
10 KNOWLEDGE-PACKED MODULES OF HANDS-ON INSTRUCTION
Be part of Daniel Harmon together with Harmon Brothers advert patrons, copywriters, and funnel specialists as we stroll you thru the precise steps we soak up our net funnels and Fb advert accounts to provide enormous outcomes with nice artistic. That is the behind-the-scenes magic that propels our promoting to success.
THE CUSTOMER SALES JOURNEY
On this module, we’ll provide the funnel (advert and net) framework that we use to plan our campaigns in order that the necessary items get performed forward of time as a substitute of showing as a shock the night time earlier than launch.
RESEARCHING & DEFINING YOUR CUSTOMER AVATAR
You’ll get the instruments (HB Key Phrase Evaluate Google Sheet) to do the analysis it is advisable rapidly establish the messages that you just’ll pull from in creating tor advert copy together with our Avatar Profile type for recording the related information about your buyer in order that your adverts are utilizing all the appropriate concentrating on.
CREATING YOUR LANDING PAGE
Study to craft the optimum touchdown web page so the visitors your advert generates really converts. Whether or not you’re accumulating leads or promoting merchandise/providers, your touchdown web page is without doubt one of the most crucial (and sometimes neglected) items in a profitable advert marketing campaign. You’ll get the wireframe we use to create touchdown pages that convert for our shoppers.
UPSELLS, CHECKOUTS & THANK YOU PAGES
As soon as your buyer has bought, you’re not performed. That is the place most firms really make their cash. Discover ways to improve common order worth, make it straightforward for folks to purchase, and provides them a fantastic expertise as soon as they do. This module walks you thru all and—you guessed it—we provide the wireframe we use to offer extra worth each step of the way in which.
THE ROLE AND POWER OF EMAIL
Get the low-down on all the pieces it is advisable do to arrange a killer e-mail technique—together with:
Arrange an e-mail marketing campaign software
Combine it together with your touchdown web page software
Create your segments or lists you’ll use in your campaigns (All Subscribers, Deserted Carts, Lead Magnets, New Prospects, and so on.)
Arrange your e-mail templates, unsubscribe hyperlinks & pages, and so on.
Write the content material in your e-mail collection
We’ll make it straightforward for you by offering templates for the copy for every of your emails
SETTING UP FACEBOOK & ANALYTICS
Module 6 helps you get your Google Analytics arrange for achievement—see precisely what’s happening together with your touchdown pages, emails, and adverts. Then, learn the way we arrange Fb adverts account, enterprise web page, and enterprise supervisor for long run success.
Then stroll by means of the method of making, putting in and testing your Fb pixel, establishing your Fb Catalog, and get the guidelines to be sure to’re all set.
TESTING & OPTIMIZATION
This module takes you thru our pre-launch testing course of. Get all the pieces it is advisable learn about how you can create and take a look at intros, audiences, thumbnails, and headlines. We don’t launch an advert with out testing into the most effective property that can assist our content material to excel.
The place the rubber actually hits the street, the Remarketing Module will stroll you thru creating property that can assist potential prospects to beat their issues and develop into paying prospects, you’ll additionally undergo the required steps to create at the very least 7 key retargeting audiences and the required campaigns for these audiences.
SETTING UP YOUR FACEBOOK CAMAPIGN
Get the entire data it is advisable create customized audiences, seed audiences, and user-defined audiences, then use our formulation to establish your key efficiency indicators and decide your funds.
You’ll additionally work by means of facet ratios, lengths, assembling the advert, creating the three key campaigns that we use to offer our content material the most effective footing for achievement.
At this crucial step, we stroll you thru checking and double checking each facet of your marketing campaign—so that you just keep away from the entire frequent errors and missteps that may doom campaigns proper out of the gate.
You’ll get our checklists for reviewing your campaigns, adverts, audiences, touchdown web page, upsell, and checkout course of in addition to your e-mail drip & autoresponders, and analytics.
Then, we present you how you can consider your funnel knowledge and diagnose completely different points to know what’s subsequent for growing conversions—and the effectiveness of your adpsend.
10 COMPANION WORKBOOKS
These editable workbooks embody prompts and workout routines for really placing all the pieces you study all through the course into follow. They’re your guidebook and your data repository to make sure you get probably the most out of the course.
Over 15 hours of Guided Instruction from Daniel Harmon and the specialists at Harmon Brothers, together with in depth breakdowns of establishing campaigns, testing, crafting touchdown pages and emails—all the pieces we do to launch our campaigns. (We’re severe once we say guided—this can be a hands-on course. You’ll be working in your adverts with the workbook assignments that can lead you to the top results of a well-launched marketing campaign).
“The Launch Course” Workbooks full of hands-on workout routines to information you thru establishing your campaigns, testing your adverts, touchdown pages, emails—all the pieces to launch, step-by-step, from prepping to completion.
BONUS #1: Our “Foundational Funnel Framework” – that is the wireframe our touchdown pages begin from together with the entire components we use to create touchdown pages that convert. Simply plug in your information, then ship it off to design & improvement.
BONUS #2: “Buyer Avatar Worksheet”
Lifetime Entry to the Recordings from all of our periods. Refer again to the course, refresh your expertise and get entry to future course updates and additions.
This course is for you if…
You need to study to do efficient social advert shopping for for a video marketing campaign—otherwise you need to study to do it higher.
We’ll be ranging from the bottom up so the course can take you from zero to hero—nevertheless, this course can be nice for skilled advert patrons who need to study Harmon Brother’s strategies for video advert shopping for.
You could have the authority and skill to create variations of your video. In the event you created the video your self, try to be good to go. In the event you employed another person to do it for you, be sure to perceive any contract phrases and have the flexibility to create variations of the unique video(s) you intend to purchase adverts for.
You’re keen to place in some work – this course works whenever you do. In the event you plan to buy the course and get to it everytime you get to it, there are cheaper programs on the market to procrastinate. However in the event you’re able to put within the time, you’re going to see outcomes.
This course is just not for you if…
You solely have a single video variation and no capability to create extra variations. This course is hands-on, working within the trenches to perform actual outcomes. In the event you don’t have the content material to check and promote with, you might need to take into account becoming a member of our 14-day Script Writing Problem to discover ways to create a video advert that you could simply tweak and optimize after the edit is “locked.”
You have already got too many purchasers and too many gross sales and your adverts are doing so good you’re embarrassed. Success may be tough, proper?
You’re on the lookout for a complete course on shopping for adverts on YouTube, Pinterest, TikTok, Diners, Drive-ins & Dives, and so on. The rules of this course are legitimate and helpful throughout platforms, however the ad-buying implementation portion focuses totally on Fb.
Harmon Brothers – Launch Advertisements That Promote Accommodates: Movies, PDF’s